Brand mascots : and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe.
Contributor(s): Brown, Stephen | Ponsonby-McCabe, Sharon.
Publisher: Oxfordshire, [England] ; New York, New York : Routledge, 2014Copyright date: ©2014Description: 1 online resource (321 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9780203527757 (e-book).Subject(s): Advertising characters | Marketing | Advertising campaignsGenre/Form: Electronic books.Additional physical formats: Print version:: Brand mascots : and other marketing animals.DDC classification: 659.1/13 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 659.1/13 (Browse shelf) | 1 | e-book | SOMAC,37003,03,CL,PPT |
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| No cover image available | No cover image available | |||||||
| 659.1/0420973 Advertising and society | 659.1/11 Advertising media planning : | 659.1/13 Ads to icons | 659.1/13 Brand mascots : | 659.1 ADV Advertising and promotion : an integrated marketing communications perspective / | 659.1 ADV Advertisers guide 2004 / | 659.1 ADV Advertisers guide 2004 / |
Includes bibliographical references and index at the end of each chapters.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.