Consumer behavior / Leon G. Schiffman, Joseph Wisenblit.
By: Schiffman, Leon G
.
Contributor(s): Wisenblit, Joseph.
Publisher: Harlow, Essex : Pearson Education, [2015]Copyright date: ©2015Edition: 11e, Global edition.Description: 492 pages : illustrations (chiefly colour) ; 28 cm.ISBN: 9780273787136 (paperback); 0273787136 (paperback).Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 1, BayNo 1 |
658.8342 SCH 2015 (Browse shelf) | 1 | Available | SHTEx,70000,03,RA|TBSxx,34007,03,RM | 5000154199 |
Includes bibliographical references and indexes.