Analytics and dynamic customer strategy : big profits from big data / John F. Tanner.
By: Tanner, John F
.
Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: ©2014Description: xviii, 235 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118905739 (hardback).Subject(s): Customer relations | Relationship marketing | Big dataDDC classification: 658.834
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 7 |
658.834 TAN 2014 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000154230 |
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| 658.834 LIN 2008 Buy.ology | 658.834 LIN 2011 Brandwashed | 658.834 QUA Branded : | 658.834 TAN 2014 Analytics and dynamic customer strategy : | 658.834019 Marketplace lifestyles in an age of social media | 658.834082 BRO 2006 Boom : | 658.834082 JOH Don't think pink : |
Includes index.