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Communicating the new [electronic resource] : how to make the complex, unfamiliar or still-fuzzy understandable to others / Kim Erwin.

By: Erwin, Kim, 1965-.
Contributor(s): ebrary, Inc.
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., c2014Description: 1 online resource (256 p.).ISBN: 9781118394175 (pbk.); 9781118421987 (e-book).Subject(s): Communication in marketing | New products | Business communication | Communication in organizations | Communication in managementGenre/Form: Electronic books.DDC classification: 658.4/5 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.4/5 (Browse shelf) 1 e-book TBSxx,44001,03,CL,PPT

Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.