How consumers pick a hotel [electronic resource] : strategic segmentation and target marketing / Dennis J. Cahill.
By: Cahill, Dennis J.
Contributor(s): ebrary, Inc
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Series: Haworth marketing resources: Publisher: New York ; London : Routledge, 2010, c1997Description: 1 online resource (x, 164 p.) : ill.ISBN: 9780203047064 (e-book).Subject(s): Hotels -- Marketing | Market segmentationGenre/Form: Electronic books.DDC classification: 647.640688 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 647.640688 (Browse shelf) | 1 | e-book | SHTEx,70002 ,03,CL,PPT |
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Description based on online resource; title from title page (ebrary, viewed June 3, 2013).