Advertising / William F. Arens, David H. Schaefer, Michael F. Weigold.
By: Arens, William F
.
Contributor(s): Schaefer, David H | Weigold, Michael F.
Publisher: New York, NY : McGraw-Hill Education, [2015]Copyright date: ©2015Edition: 2e [edition].Description: xvi, 463 pages : illustrations (chiefly color) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780078028960 (paperback).Other title: M: advertising [Cover title].Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 5 |
659.1 ARE 2015 (Browse shelf) | 1 | Available | SOMAC,37000,03,CL| SOMAC, 37000,03, RM| SOMAC, 91602,03, RM | 5000156478 |
Includes bibliographical references (pages 418-432) and index.