Strategic marketing / Todd Mooradian, Kurt Matzler, Larry Ring.
By: Mooradian, Todd A
.
Contributor(s): Matzler, Kurt | Ring, Lawrence J.
Publisher: Harlow, Essex : Pearson Education Limited, [2014]Copyright date: ©2014Edition: First edition, Pearson new international edition.Description: iv, 427 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292020563 (paperback); 1292020563 (paperback).Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 2, BayNo 1 |
658.802 MOO 2014 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000161602 |
Includes bibliographical references and index