Advertising : critical approaches / Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy.
By: Wharton, Chris (Lecturer in advertising and media).
Publisher: London : Routledge, 2015Description: x, 228 pages, [4] pages of colour plates : illustrations (some colour) ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415535229 (hardback); 9780415535236 (paperback).Subject(s): AdvertisingDDC classification: 659.1| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 7 |
659.1 WHA 2015 (Browse shelf) | 1 | Available | SLASx,05000,03,CL|SOCxx,91602,03,RM | 5000157687 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 659.1 WEL Advertising : | 659.1 WEL Advertising : | 659.1 WEL 2006 Advertising : | 659.1 WHA 2015 Advertising : | 659.1 WHI Which ad pulled best? : | 659.1 WHI Which ad pulled best? : | 659.1 WHI Which ad pulled best? : |
Includes bibliographical references and index.