Controversies in contemporary advertising / Kim Bartel Sheehan, University of Oregon.
By: Sheehan, Kim
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Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2014]Copyright date: ©2014Edition: Second edition.Description: xvii, 311 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781452261072 (paperback).Subject(s): AdvertisingDDC classification: 659.1
Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 659.1 SHE 2014 (Browse shelf) | 1 | Available | SLASx,05000,03,CL | 5000165328 |
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659.1 SEM Promotion and integrated marketing communications / | 659.1 SEM Promotion and integrated marketing communications / | 659.1 SHA Advertising and promotions : | 659.1 SHE 2014 Controversies in contemporary advertising / | 659.1 SIN 2012 Advertising, the media and globalisation : | 659.1 SOR 2014 Creative advertising : | 659.1 SUG | 659.132 SUG 2007 The Adweek copywriting handbook : |
Includes bibliographical references (pages 279-302) and index.