Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins ; contributing authors, Linda L. Mothersbaugh, Gail Tom.
By: Mothersbaugh, David L
.
Contributor(s): Hawkins, Del I | Mothersbaugh, Linda L | Tom, Gail.
Publisher: New York, N.Y : McGraw-Hill Education, [2016]Copyright date: ©2016Edition: Thirteenth edition.Description: xxiv, 786 pages : illustrations ; 26 cm.ISBN: 9781259232541 (hardback).Subject(s): Consumer behavior -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.83420973 MOT 2016 (Browse shelf) | 1 | Available | SOMAC,37002,03,RM | SOMAC,37001,03,AD | 5000170352 |
Includes bibliographical references and indexes.