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Choice and preference in media use : advances in selective exposure theory and research / Silvia Knobloch-Westerwick.

By: Knobloch-Westerwick, Silvia [author.].
Publisher: New York : Routledge, Taylor & Francis Group, 2015Copyright date: ©2015Description: 1 online resource (x, 454 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781317675143; 1317675142; 9781315771359; 1315771357; 9780805855159; 0805855157; 9781138779358; 1138779350.Subject(s): Mass media -- Psychological aspects | Mass media -- AudiencesGenre/Form: Electronic books.Additional physical formats: Print version:: Choice and preference in media use.DDC classification: 302.23 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
302.23 (Browse shelf) 1 e-book SOMAC,09030,03,CL,PPT|SOMAC,37002,03,CL,PPT

Includes bibliographical references and index.

Print version record.