Television brandcasting : the return of the content-promotion hybrid / Jennifer Gillan.
By: Gillan, Jennifer
.
Publisher: New York ; London : Routledge, 2015Description: 1 online resource (294 p.).Content type: text Media type: computer Carrier type: online resourceISBN: 9781135020620; 1135020620; 9780203766569 (electronic bk.); 0203766563 (electronic bk.); 9780415841214 (hardback); 0415841216 (hardback); 9780415841221 (paperback); 0415841224 (paperback).Subject(s): Television broadcasting -- United States | Branding (Marketing) -- United States | Television broadcasting -- Technological innovations -- United StatesGenre/Form: Electronic books.Additional physical formats: Print version:: Television Brandcasting : The Return of the Content-Promotion HybridDDC classification: 384.550973 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 384.550973 (Browse shelf) | 1 | e-book | SOMAC,09030,03,CL,PPT|SOMAC,37002,03,CL,PPT |
Includes bibliographical references and index.
Description based upon print version of record.