Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Havard Hansen.
By: Schiffman, Leon G [author.]
.
Contributor(s): Kanuk, Leslie Lazar [author.] | Hansen, Håvard [author.].
Publisher: Harlow, England : Pearson Financial Times/Prentice Hall, 2012Copyright date: ©2012Edition: Second edition.Description: xix, 460 pages : illustrations (chiefly colour) ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273736950.Subject(s): Consumer behavior -- Europe | Motivation research (Marketing) -- Europe | Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 8 |
658.8342 SCH 2012 (Browse shelf) | 1 | Available | SOMAC,91605,03,RA|TBSxx,34005,03,RA | 5000168867 |
Includes bibliographical references and index.