The copywriter's toolkit : the complete guide to strategic advertising copy / Margo Berman.
By: Berman, Margo.
Publisher: Chichester, West Sussex : Wiley-Blackwell, 2012Description: xi, 376 pages : colour illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781405199520 (hardback); 9781405199537 (paperback).Subject(s): Advertising copy -- Handbooks, manuals, etcDDC classification: 659.132Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 659.132 BER 2012 (Browse shelf) | 1 | Available | SOMAC,37002,03,RM|SOMAC,91603,03,RA|SOMAC,37000,03,RA|SOMAC,37000,03,RM|SOMAC,37001,03,AD|SOMAC,91602,03,RM | 5000159682 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 8 |
659.132 BER 2012 (Browse shelf) | 1 | Available | SOMAC,37000,03,RM|SOMAC,91603,03,RA|SOMAC,37000,03,RA|SOMAC,37002,03,RM|SOMAC,37001,03,AD|SOMAC,91602,03,RM | 5000165050 |
Includes bibliographical references and index.