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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956- [author.].
Publisher: Harlow, Essex : Pearson Education Limited, [2013]Copyright date: ©2013Edition: 4e [edition]; Global edition.Description: 590 pages : colour illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273779414.Subject(s): Brand name products -- Management | Branding (Marketing) | TrademarksDDC classification: 658.827
Item type Current location Call number Copy number Status Notes Date due Barcode Course reserves
Main Collection Taylor's Library-TU
658.827 KEL 2013 (Browse shelf) Available SOMAC,37003,03,RA|SOMAC,37000,03,RA|TBSxx,34005,03,RA|SOMAC,91605,03,RA|SOMAC,91602,03,RM 5000163496
Reserve Collection Taylor's Library-TU
658.827 KEL 2013 (Browse shelf) 1 Available SOMAC,91602,03,RM|TBSxx,34005,03,RM|SOMAC,37003,03,RA|SOMAC,37000,03,RA|SOMAC,91605,03,RA 5000168388

Brand Management

Main Collection Taylor's Library-TU
658.827 KEL 2013 (Browse shelf) 1 Available SOMAC,37000,03,RM|SOMAC,37003,03,RA|TBSxx,34005,03,RA|SOMAC,91605,03,RA|SOMAC,91602,03,RM 5000163180
Main Collection Taylor's Library-TU
658.827 KEL 2013 (Browse shelf) 1 Available TBSxx,34005,03,RM|SOCxx,37003,03,RA|SOCxx,37000,03,RA|SOCxx,91605,03,RA|SOCxx,91602,03,RM 5000159718
Main Collection Taylor's Library-TU
658.827 KEL 2013 (Browse shelf) 1 Available TBSxx,34005,03,RM|SOCxx,37003,03,RA|SOCxx,37000,03,RA|SOCxx,91605,03,RA 5000159706

Includes bibliographical references and index.