Strategic communication / edited by Robert L. Heath and Anne Gregory.
Contributor(s): Heath, Robert L. (Robert Lawrence)
| Gregory, Anne.
Series: SAGE benchmarks in communication.Publisher: Los Angeles : SAGE reference, 2015Description: 4 volumes : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781446275832 (set).Subject(s): Communication in management | Communication in organizations | Business communicationDDC classification: 658.45 | Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.45 STR 2015 (Browse shelf) | Volume 1 | 1 | Available | SOMAC,09030,03,CL | 5000165076 | ||
| Main Collection | Taylor's Library-TU | 658.45 STR 2015 (Browse shelf) | Volume 2 | 1 | Available | SOMAC,09030,03,CL | 5000165008 | ||
| Main Collection | Taylor's Library-TU | 658.45 STR 2015 (Browse shelf) | Volume 3 | 1 | Available | SOMAC,09030,03,CL | 5000164992 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 1, TierNo 1, BayNo 6 |
658.45 STR 2015 (Browse shelf) | Volume 4 | 1 | Available | SOMAC,09030,03,CL | 5000165009 |
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| 658.45 SPR English for corporate communications | 658.45 STE How to be better at .... giving presentations / | 658.45 STO The influencing pocketbook / | 658.45 STR 2015 Strategic communication / | 658.45 STR 2015 Strategic communication / | 658.45 STR 2015 Strategic communication / | 658.45 STR 2015 Strategic communication / |
Includes bibliographical references.
v. 1. Defining strategic communication: groundings, forewarnings, and calls to action -- v. 2. Public arena: input, power, converging/diverging voices, and tensions -- v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives -- v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions.