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Public relations : an introduction / Shirley Harrison.

By: Harrison, Shirley, 1944-.
Publisher: London : Thomson, c2000Edition: 2nd ed.Description: xi, 212 p. : ill. ; 25 cm.ISBN: 9781861525475 (pbk.).Subject(s): Public relationsDDC classification: 659.2
Contents:
1. Public relations: what is it and why do we use it? - 2. Getting from there to here - 3. The theoretical framework - 4. Planning for results - 5. Corporate public relations - 6. Crisis public relations - 7. Internal communication - 8. Community relations and sponsorship - 9. Specialist public relations - 10. Where do we go from here?
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 5, BayNo 2

 659.2 HAR (Browse shelf) 1 Available SOMAC,37001,03,AD 5000043705
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 5, BayNo 2

 659.2 HAR (Browse shelf) 1 Available SOMAC,37001,03,AD 5000043560

Includes bibliographical references and index.

1. Public relations: what is it and why do we use it? - 2. Getting from there to here - 3. The theoretical framework - 4. Planning for results - 5. Corporate public relations - 6. Crisis public relations - 7. Internal communication - 8. Community relations and sponsorship - 9. Specialist public relations - 10. Where do we go from here?