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Marketing the arts : a fresh approach / edited by Daragh O'Reilly and Finola Kerrigan.

Contributor(s): O'Reilly, Daragh | Kerrigan, Finola.
Publisher: London ; New York : Routledge, c2010Description: xviii, 305 p. : ill. ; 24 cm.ISBN: 9780415496858 (hbk.); 0415496853 (hbk.); 9780415496865 (pbk.); 0415496861 (pbk.); 9780203855072 (ebk.); 0203855078 (ebk.).Subject(s): Arts -- MarketingDDC classification: 700.688
Contents:
Marketing the arts / Daragh O'Reilly, Finola Kerrigan -- Challenging conventions in arts marketing : experiencing the skull / Alan Bradshaw, Finola Kerrigan, Morris B. Holbrook -- The artist in brand culture / Jonathan E. Schroeder -- The tension between artistic and market orientation in visual art / Ian Fillis -- From missionary to market maker : reconceptualizing arts marketing in practice / Debi Hayes, Simon Roodhouse -- Conversation, collaboration and cooperation : courting new audiences for a new century / Angela Osborne, Ruth Rentschler -- Working weeks, rave weekends : identity fragmentation and the emergence of new communities / Christina Goulding, Avi Shankar, Richard Elliott -- Generating aesthetic experiences from ordinary activity : new technology and the museum experience / Drik Vom Lehn -- From luxury to necessity : the changing role of qualitative research in the arts / Lisa Baxter -- Dreaming of artistic excellence, popularity, or both? / Michela Addis, Morris B. Holbrook -- Between fan culture and copyright infringement : manga scanlation / Hye-kyung Lee -- Bluegrass revival : marketing and authenticity in the hills of Appalachia / Elizabeth C. Hirschman -- Evolving perspectives on music consumption / Ggretchen Larsen, Rob Lawson -- Musings from Miles : what Miles Davis can tell us about music and marketing / Noel Dennis, Michael Macaulay -- A night at the theatre : moving arts marketing from the office to the kitchen and beyond / Annmarie Ryan, Matt Fenton, Daniela Sangiorgi -- Museums in society or society as a museum? : museums, culture and consumption in the (post)modern world / Elizabeth Carnegie -- Extreme cultural and marketing makeover : Liverpool home edition / Anthony Patterson -- The brand stripped bare by its marketers, even / Stephen Brown.
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TU External Storage-LCS
700.688 MAR 2010 (Browse shelf) 1 Available SOMAC,37003,03,GR 5000112696 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Includes bibliographical references and index.

Marketing the arts / Daragh O'Reilly, Finola Kerrigan -- Challenging conventions in arts marketing : experiencing the skull / Alan Bradshaw, Finola Kerrigan, Morris B. Holbrook -- The artist in brand culture / Jonathan E. Schroeder -- The tension between artistic and market orientation in visual art / Ian Fillis -- From missionary to market maker : reconceptualizing arts marketing in practice / Debi Hayes, Simon Roodhouse -- Conversation, collaboration and cooperation : courting new audiences for a new century / Angela Osborne, Ruth Rentschler -- Working weeks, rave weekends : identity fragmentation and the emergence of new communities / Christina Goulding, Avi Shankar, Richard Elliott -- Generating aesthetic experiences from ordinary activity : new technology and the museum experience / Drik Vom Lehn -- From luxury to necessity : the changing role of qualitative research in the arts / Lisa Baxter -- Dreaming of artistic excellence, popularity, or both? / Michela Addis, Morris B. Holbrook -- Between fan culture and copyright infringement : manga scanlation / Hye-kyung Lee -- Bluegrass revival : marketing and authenticity in the hills of Appalachia / Elizabeth C. Hirschman -- Evolving perspectives on music consumption / Ggretchen Larsen, Rob Lawson -- Musings from Miles : what Miles Davis can tell us about music and marketing / Noel Dennis, Michael Macaulay -- A night at the theatre : moving arts marketing from the office to the kitchen and beyond / Annmarie Ryan, Matt Fenton, Daniela Sangiorgi -- Museums in society or society as a museum? : museums, culture and consumption in the (post)modern world / Elizabeth Carnegie -- Extreme cultural and marketing makeover : Liverpool home edition / Anthony Patterson -- The brand stripped bare by its marketers, even / Stephen Brown.