Essentials of marketing research : an applied orientation / Naresh Malhotra ... [et al.].
Contributor(s): Malhotra, Naresh K
.
Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, 2008 (ie 2007)Edition: 2nd ed.Description: xvii, 480 p. : ill. ; 26 cm.ISBN: 9780733984211 (pbk.).Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 Summary: A lively, practical and concise text suitable for a one-semester course course in marketing research this book presents marketing research concepts in a highly applied and managerial way. J Hall, & P Oppenheim, from Deakin University, Australia.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 1, BayNo 1 |
658.83 ESS (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000002240 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 6 |
658.83 ESS (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000002239 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 6 |
658.83 ESS (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000000720 |
Includes index.
Previous ed.: 2004.
Includes bibliographical references and index.
A lively, practical and concise text suitable for a one-semester course course in marketing research this book presents marketing research concepts in a highly applied and managerial way. J Hall, & P Oppenheim, from Deakin University, Australia.