www.advertising / Richard Adams ; series consultant Alastair Campbell.
By: Adams, Richard.
Series: Design directories. Publisher: London : Cassell Illustrated, c2003Description: 192 p. : col. ill. ; 24 cm.ISBN: 1844030369 (hbk.).Subject(s): Internet advertisingDDC classification: 659.14Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 2, BayNo 1 |
659.14 ADA (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019213 |
Browsing Taylor's Library-TU Shelves Close shelf browser
659.14/4 Digital advertising : | 659.14/4 Strategies in e-business : | 659.14/4 Impacts of online advertising on business performance / | 659.14 ADA www.advertising / | 659.14 LUS 2011 Sounds like branding : | 659.14 LUS 2011 Sounds like branding : | 659.14 MEE Copywriting for the electronic media : |
Cover subtitle: Advertising and marketing on the world wide web.
Includes index.
Web ads : pros and cons -- Design features -- Tools of the trade -- Reacting to the market -- Branded content -- Showcase -- Reference