The halo effect ... and the eight other business delusions that deceive managers / Phil Rosenzweig.
By: Rosenzweig, Philip M
.
Publisher: New York : Free Press, 2009, c2007Description: xx, 232 p. ; 21 cm.ISBN: 9780743291262 (pbk.).Subject(s): Industrial management -- Philosophy | Business enterprises -- Public opinion | Fallacies (Logic) | Success in businessDDC classification: 658
Contents:
1. How little we know. 2. The story of Cisco. 3. Up and down with ABB. 4. Halos all around us. 5. Research to the rescue? 6. Searching for stars, finding halos. 7. Delusions piled high and deep. 8. Stories, science, and the schizophrenic tour de force. 9. The mother of all business questions, take two. 10. Managing without coconut headsets.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 2, TierNo 5, BayNo 4 |
658 ROS 2009 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000000395 |
Includes bibliographical references and index.
1. How little we know. 2. The story of Cisco. 3. Up and down with ABB. 4. Halos all around us. 5. Research to the rescue? 6. Searching for stars, finding halos. 7. Delusions piled high and deep. 8. Stories, science, and the schizophrenic tour de force. 9. The mother of all business questions, take two. 10. Managing without coconut headsets.