Consumer behaviour : implications for marketing strategy / Del I. Hawkins, Cathy Neal, Pascale Quester
By: Hawkins, Del I
.
Contributor(s): Neal, Cathy M [(j.a.)] | Quester, Pascale G. (Pascale Genevieve) [(j.a.)].
Publisher: Artarmon, N.S.W. : Richard D. Irwin, c1994Edition: 1st Australasian ed.Description: xxvi , 572 p. ; 26 cm.ISBN: 0256143390.Subject(s): Consumer behavior -- Australia -- Case studies | Consumer behavior -- Australia | Consumer behavior -- New Zealand -- Case studies | Consumer behavior -- New Zealand | Market surveys -- Australia -- Case studies | Market surveys -- Australia | Market surveys -- New Zealand -- Case studies | Market surveys -- New ZealandDDC classification: 658.83420994
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.83420994 HAW (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000187559 |
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| 658.83420994 CON 2014 Consumer behaviour : | 658.83420994 CON 2014 Consumer behaviour : | 658.83420994 HAW Consumer behaviour : | 658.83420994 HAW Consumer behaviour : | 658.83420994 NEA Consumer behaviour : | 658.83420994 NEA Consumer behaviour : | 658.83420994 NEA Consumer behaviour : |
Accompanied by : Manual of Objective tests to accompany consumer behaviour : implications for marketing strategy. First Australasian ed. / Del Hawkins, Cathy Neal, Pascale Quester (252 p. ; 30 cm.), 1995. ISBN 0256211671
Accompanied by : Transparency masters to accompany consumer behaviour : implications for marketing strategy. First Australasian ed. / Del Hawkins, Cathy Neal, Pascale Quester (vii , ca. 156 p. ; 30 cm.), 1995. ISBN 025614341X
Australian Degree Programme : 24202T