Principles of marketing / Philip Kotler, Gary Armstrong, Lloyd Harris, Nigel F. Piercy.
By: Kotler, Philip
.
Contributor(s): Armstrong, Gary (Gary M.) | Harris, Lloyd C | Piercy, Nigel.
Publisher: Harlow, England : Pearson Education Limited, 2013Edition: 6th European edition.Description: xxx, 683 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273742975 (paperback).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 4 |
658.8 KOT 2013 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000160982 |
Includes bibliographical references and index.