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Cult of analytics [electronic resource] : driving online marketing strategies using Web analytics / Steve Jackson.

By: Jackson, Steve.
Series: E-marketing essentials: Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009Edition: 1st ed.Description: 1 online resource (xviii, 265 p.) : ill.ISBN: 9780080885179 (ebk.); 0080885179 (ebk.).Subject(s): Internet marketing | Web usage miningGenre/Form: Electronic books.Additional physical formats: Print version:: Cult of analytics.DDC classification: 658.872 Online resources: An electronic book accessible through the World Wide Web; click for information
Contents:
The Organizational Hub and Spoke Method; Understanding Reach, Engage, Activate and Nurture (REAN); How to develop KPIs; Quick Wins and How to Use Them; The Tools of the Trade; Developing and Measuring Motivational and Behavioral Personae; Using the Insight Model to Improve Conversion and Retention; Simplified Reporting; The Proliferation Process.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.872 (Browse shelf) e-book SHTEx,70000,03,CL,PPT

Includes index.

The Organizational Hub and Spoke Method; Understanding Reach, Engage, Activate and Nurture (REAN); How to develop KPIs; Quick Wins and How to Use Them; The Tools of the Trade; Developing and Measuring Motivational and Behavioral Personae; Using the Insight Model to Improve Conversion and Retention; Simplified Reporting; The Proliferation Process.

Description based on print version record.