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Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins

By: Neal, Cathy M.
Contributor(s): Hawkins, Del I [(j.a.)] | Quester, Pascale G. (Pascale Genevieve) [(j.a.)].
Publisher: Sydney : McGraw-Hill Book Co. Australia, c1999Edition: 2nd ed.Description: xiv, ca. 800 p. ; 25 cm.ISBN: 0074705903.Subject(s): Consumer behavior -- Australia -- Case studies | Consumer behavior -- Australia | Consumer behavior -- New Zealand -- Case studies | Consumer behavior -- New Zealand | Market surveys -- Australia -- Case studies | Market surveys -- Australia | Market surveys -- New Zealand -- Case studies | Market surveys -- New ZealandDDC classification: 658.83420994
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Accompanying Material (Media Resource) Taylor's Library-TU
658.83420994 NEA (Browse shelf) 1 Available SLASx,05000,03,GR 1000032351
Accompanying Material (Media Resource) Taylor's Library-TU
658.83420994 NEA (Browse shelf) 1 Available SLASx,05000,03,GR 1000031895
Accompanying Material (Media Resource) Taylor's Library-TU
658.83420994 NEA (Browse shelf) 1 Available SLASx,05000,03,GR 1000031406
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658.83420994 NEA Consumer behaviour : 658.83420994 NEA Consumer behaviour : 658.83420994 NEA Consumer behaviour : 658.83420994 NEA Consumer behaviour : 658.83420994 NEA Consumer behaviour : 658.83420994 NEA Consumer behaviour : 658.83420994 QUE 2011 Consumer behaviour :