What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.
By: Yohn, Denise Lee [author.]
.
Publisher: San Francisco, CA : Jossey-Bass, [2014]Copyright date: ©2014Edition: First edition.Description: vii, 262 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118611258 (hardback).Subject(s): Branding (Marketing) | Brand name productsDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 |
658.827 YOH 2014 (Browse shelf) | 1 | Available | SOMAC,09030,03,RA | 5000160687 |
Includes bibliographical references and index.