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Consumer behavior / Leon G. Schiffman, Joseph Wisenblit.

By: Contributor(s): Publisher: Upper Saddle River, New Jersey : Pearson Education, [2015]Copyright date: ©2015Edition: Eleventh editionDescription: xxvii, 464 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780132544368 (hardback)
  • 0132544369 (hardback)
Subject(s): DDC classification:
  • 658.8342 SCH 2015
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Includes bibliographical references and indexes.