Marketing strategy / O.C. Ferrell, Michael D. Hartline.
By: Ferrell, O. C
.
Contributor(s): Hartline, Michael D.
Publisher: Mason, OH : South-Western, Cengage Learning, [2014]Copyright date: ©2014Edition: Sixth edition.Description: xxv, 347 pages : ill. ; 26 cm.ISBN: 9781285084794 (paperback); 1285084799 (paperback).Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 3 |
658.8 FER 2014 (Browse shelf) | 1 | Available | TBSxx,34003,03,RA | 5000161314 |
Includes bibliographical references and indexes.