Taylor's Library

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And now a few words from me : advertising leading critic lays down the law, once and for all / Bob Garfield.

By: Garfield, Bob.
Publisher: New York : McGraw-Hill, c2003Description: xix, 204 p. ; 22 cm.ISBN: 0071441220 (pbk.).Subject(s): Advertising | MarketingDDC classification: 659.1
Contents:
The ten commandments of advertising, brought to you by god - Rules are made to be observed. - Original sin. - Apropos of something. - Exercise regularly and try cutting back on the sex. - Ogilvy was wrong. - Be my guest. - Are you doomed? Take this simple quiz!. - Hold the sleaze, please. - Bless me, Garfield, for I have screwed up big time. - Go forth and advertise. - Go forth and advertise. - Afterword. - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 6

 659.1 GAR (Browse shelf) 1 Available SOMAC,37000,03,GR 5000032767

Includes index.

The ten commandments of advertising, brought to you by god - Rules are made to be observed. - Original sin. - Apropos of something. - Exercise regularly and try cutting back on the sex. - Ogilvy was wrong. - Be my guest. - Are you doomed? Take this simple quiz!. - Hold the sleaze, please. - Bless me, Garfield, for I have screwed up big time. - Go forth and advertise. - Go forth and advertise. - Afterword. - Index.