Essentials of marketing research / William G. Zikmund, Barry J. Babin.
By: Zikmund, William G
.
Contributor(s): Babin, Barry J.
Publisher: Mason, OH : South-Western, Cengage Learning, c2013Edition: 5th ed.Description: xxiv, 452 p. : ill. ; 28 cm.ISBN: 9781133190646 (pbk.); 1133190642 (pbk.).Subject(s): Marketing researchDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 6 |
658.83 ZIK 2013 (Browse shelf) | 1 | Available | TBSxx,28000,03,RA | 5000143619 |
Includes access code for access to Qualtrics, a web-based survey tool (http://www.qualtrics.com/cengage).
Includes bibliographical references and index.