Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa
Publication details: Upper Saddle River, N.J. : Prentice-Hall International, c1990Edition: 8th ed., Int ed., 25th Anniversary edDescription: xii, 612 p. ; 24 cmISBN:- 0132073099
- 0205159885
- 658.8 ENI
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