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Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa

By: Contributor(s): Publication details: Upper Saddle River, N.J. : Prentice-Hall International, c1990Edition: 8th ed., Int ed., 25th Anniversary edDescription: xii, 612 p. ; 24 cmISBN:
  • 0132073099
  • 0205159885
Subject(s): DDC classification:
  • 658.8 ENI