Normal view MARC view ISBD view

Strategic market management / David A. Aaker

By: Aaker, David A. (David Allen), 1938-.
Publisher: New York : John Wiley, 1995Edition: 4th ed.Description: xv, 379p. ; 23cm.ISBN: 0471309567.Subject(s): Marketing -- ManagementDDC classification: 658.8
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.8 AAK (Browse shelf) 1 Available SABDx,23003,03,CL 1000102024