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Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin

By: Pelton, Lou E.
Contributor(s): Strutton, David | Lumpkin, James R.
Series: The Irwin series in marketing.Publisher: Chicago, Ill. : Irwin, 1997Description: xxii, 728 p. ; 24cm.ISBN: 025617802X.Subject(s): Marketing channels | Relationship marketingDDC classification: 658.84
Item type Current location Shelf location Call number Vol info Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 1

658.84 PEL (Browse shelf) 1 Available TBSxx,34007,03,AD | SOCxx,37003,03,AD | SOCxx,91605,03,AD 5000019255
Teaching Resource Taylor's Library-TU
658.84 PEL (Browse shelf) Instructor manual 1 Available TBSxx,34007,03,AD | SOCxx,37003,03,AD | SOCxx,91605,03,AD 5000162864

Accompanied by : Instructor's manual to accompany Marketing Channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. (ca. 568 p. ; 28 cm.), c1998. ISBN 0256271518

Accompanied by : Set of 2 computer disk (3 1/2 in.) : PowerPoint presentation to accompany Marketing Channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. c1997. ISBN 0256271518