What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.
Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014Description: 1 online resource (275 pages) : illustrationsContent type:- text
- computer
- online resource
- 9781118824405 (ePDF)
- 9781118824337 (ePub)
- 658.8/27 23
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/27 (Browse shelf(Opens below)) | e-book | TBSxx,34001,03,CL,PPT | TBSxx,34002,03,CL,PPT | TBSxx,34003,03,CL,PPT | TBSxx,34004,03,CL,PPT | TBSxx,34005,03,CL,PPT | TBSxx,18002,03,CL,PPT |
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| 658.8/27 Handbook of brand relationships | 658.8/27 The on-demand brand | 658.8/27 The experience effect | 658.8/27 What great brands do : | 658.8/27 Experiential marketing | 658.8/27 Creating powerful brands | 658.8/27 The Activation Imperative : |
Includes index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.