Market-led strategic change : transforming the process of going to market / Nigel Piercy.
By: Piercy, Nigel [author.]
.
Publisher: Amsterdam ; London : Butterworth-Heinemann, [2009]Copyright date: ©2009 Edition: Fourth edition.Description: xix, 551 pages : color illustrations, 1 color portraits ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781856175043 (paperback).Subject(s): Marketing | Strategic planningDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 7 |
658.8 PIE 2009 (Browse shelf) | 1 | Available | TBSxx,34003,03,RA | 5000160773 | |
| Main Collection | Taylor's Library-TU | 658.8 PIE 2009 (Browse shelf) | 1 | Available | TBSxx,34002,03,RA | 5000150270 |
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| 658.8 PET 2011 A preface to marketing management / | 658.8 PET 2015 A preface to marketing management / | 658.8 PIE Market-led strategic change : | 658.8 PIE 2009 Market-led strategic change : | 658.8 PIE 2009 Market-led strategic change : | 658.8 PIN Target marketing for the small business : | 658.8 POS The new marketing era : |
Includes bibliographical references and index.