Normal view MARC view ISBD view

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

Publisher: Mason : South-Western, Cengage Learning, c2010Edition: 8th ed.Description: xx, 668 p. : ill. (some col.) ; 29 cm.ISBN: 9780324593600 (hbk.); 0324593600 (hbk.).Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.82

Item type	Current location	Shelf location	Call number	Copy number	Status	Notes	Date due	Barcode
Main Collection	Taylor's Library-TU	Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4	658.82 SHI 2010 (Browse shelf)	1	Available	SOMAC,37000,03,GR		5000118681
Main Collection	Taylor's Library-TU	Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 4	658.82 SHI (Browse shelf)	1	Available	SLASx,05000,03,GR		5000000210

Previous								Next
Previous	658.82 SHI 2010 Integrated marketing communications in advertising and promotion /	658.82 SHI 2010 Integrated marketing communications in advertising and promotion /	658.82 SHI 2010 Integrated marketing communications in advertising and promotion /	658.82 SHI 2010 Advertising, promotion, and other aspects of integrated marketing communications /	658.82 SHI 2013 Advertising, promotion, and other aspects of integrated marketing communications /	658.82 SHI 2013 Advertising, promotion, and other aspects of integrated marketing communications /	658.82 SPI 2010 Contemporary direct & interactive marketing /	Next

Includes bibliographical references and indexes.

Taylor's Library