Essentials of marketing research / William G. Zikmund
By: Zikmund, William G.
Publisher: Fort Worth, Tex. : The Dryden Press, c1999Description: xxi , 422 p. ; 26 cm. + 3 video compact discs (4 3/4in.).ISBN: 0030243564.Subject(s): Marketing researchDDC classification: 658.83Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 658.83 ZIK (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000019132 | |||
Media Resources | Taylor's Library-TU | 658.83 ZIK (Browse shelf) | 1 | Available | UNISA,19003,03,AD | 1000510336 | |||
Media Resources | Taylor's Library-TU | 658.83 ZIK (Browse shelf) | 1 | Available | UNISA,19001,03,AD | 1000510334 | |||
Media Resources | Taylor's Library-TU | 658.83 ZIK (Browse shelf) | 1 | Available | UNISA,19003,04,AD | 1000510536 | |||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 6 |
658.83 ZIK (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000019127 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 6 |
658.83 ZIK (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000019131 | ||
Teaching Resource | Taylor's Library-TU | 658.83 ZIK (Browse shelf) | Instructor's Manual | 1 | Available | UNISA,19003,04,AD | 5000158990 |
Accompanied by : Instructor's manual, test bank, and transparency masters to accompany Essentials of marketing research / William G. Zikmund, Alice E. Fugate (ca. 625 p. ; 26 cm.), c1999. ISBN 0030243572
Accompanied by 2 video compact discs : [Thorndike sports equipment : taking the path of customer focus]
AUDP : 24309T, 24330T