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Essentials of marketing research / William G. Zikmund

By: Zikmund, William G.
Publisher: Fort Worth, Tex. : The Dryden Press, c1999Description: xxi , 422 p. ; 26 cm. + 3 video compact discs (4 3/4in.).ISBN: 0030243564.Subject(s): Marketing researchDDC classification: 658.83
Item type Current location Shelf location Call number Vol info Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.83 ZIK (Browse shelf) 1 Available TBSxx,34007,04,AD 5000019132
Media Resources Taylor's Library-TU
658.83 ZIK (Browse shelf) 1 Available UNISA,19003,03,AD 1000510336
Media Resources Taylor's Library-TU
658.83 ZIK (Browse shelf) 1 Available UNISA,19001,03,AD 1000510334
Media Resources Taylor's Library-TU
658.83 ZIK (Browse shelf) 1 Available UNISA,19003,04,AD 1000510536
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 6

658.83 ZIK (Browse shelf) 1 Available TBSxx,34007,04,AD 5000019127
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 6

658.83 ZIK (Browse shelf) 1 Available TBSxx,34007,04,AD 5000019131
Teaching Resource Taylor's Library-TU
658.83 ZIK (Browse shelf) Instructor's Manual 1 Available UNISA,19003,04,AD 5000158990

Accompanied by : Instructor's manual, test bank, and transparency masters to accompany Essentials of marketing research / William G. Zikmund, Alice E. Fugate (ca. 625 p. ; 26 cm.), c1999. ISBN 0030243572

Accompanied by 2 video compact discs : [Thorndike sports equipment : taking the path of customer focus]

AUDP : 24309T, 24330T