Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
By: Kinnear, Thomas C
.
Contributor(s): Taylor, James R. (James Ronald).
Series: McGraw-Hill series in marketing.Publisher: N.Y. : McGraw-Hill, c1996Edition: 5th ed., Int. ed.Description: xxii , 888 p. ; 23 cm.ISBN: 0071144188.Subject(s): Marketing -- Management | Marketing researchDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Teaching Resource | Taylor's Library-TU | 658.83 KIN (Browse shelf) | 1 | Available | UNISA,19003,04,AD | 5000163453 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 6 |
658.83 KIN (Browse shelf) | 1 | Available | TBSxx,34007,04,AD | 5000019985 |
In back pocket : 1 computer disk (3 1/2 in.)
Instructor's manual to accompany Marketing research : an applied approach by Thomas C. Kinnear, James R. Taylor.