Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.
By: McDaniel, Carl, Jr
.
Contributor(s): Lamb, Charles W | Hair, Joseph F., Jr.
Publisher: Australia : South-Western, Cengage Learning, [2013]Copyright date: ©2013Edition: Twelfth edition; International edition.Description: xxviii, 835, A-14, G-14, I-27 pages : illustrations, maps ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781133273875 (paperback); 1133273874 (paperback).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 5 |
658.8 MAC 2013 (Browse shelf) | 1 | Available | TBSxx,28000,03,RM | 5000157596 | |
| Main Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 2, BayNo 1 |
658.8 MAC 2013 (Browse shelf) | 1 | Available | TBSxx,28000,03,RM | 5000160513 |
Includes bibliographical references and index.