Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Publisher: Boston [Mass.] : Irwin/McGraw-Hill, c2000Edition: 2nd ed.Description: xxviii, 620 p. ; 26 cm.ISBN: 0071169946 (Int. ed.); 0072312211.Subject(s): Customer services | Marketing | Service industries -- MarketingDDC classification: 658.8 Summary: This is text for students and businesspeople who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturing companies that, in the past, have depend on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages. We wrote this book in recognition of the ever-growing importance of services and the unique challenges faced by managers of services. - Preface.Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 ZEI (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000159717 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 ZEI (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000014356 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 ZEI (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000014059 |
Browsing Taylor's Library-TU Shelves Close shelf browser
658.8 YOU 2011 The marketer's handbook : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI 2009 Services marketing : |
This is text for students and businesspeople who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturing companies that, in the past, have depend on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages. We wrote this book in recognition of the ever-growing importance of services and the unique challenges faced by managers of services. - Preface.