Essentials of marketing : text and cases / Geoff Lancaster, Lester Massingham
By: Lancaster, Geoff
.
Contributor(s): Massingham, Lester [(j.a.)].
Publisher: London : McGraw-Hill Pub. Co., c1999Edition: 3rd ed.Description: vii, 539 p. ; 25 cm.ISBN: 0077094379.Subject(s): Marketing -- Case studies | MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5 |
658.8 LAN (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000014278 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5 |
658.8 LAN (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000014277 |
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