Destination brands [electronic resource] : managing place reputation / Nigel Morgan, Annette Pritchard, Roger Pride.
By: Morgan, Nigel
.
Contributor(s): Pritchard, Annette | Pride, Roger | Morgan, Nigel. Destination branding.
Publisher: Oxford : Butterworth-Heinemann, 2011Edition: 3rd ed.Description: 1 online resource (xvii, 370 p.) : ill.ISBN: 9780080969305 (electronic bk.); 0080969305 (electronic bk.); 9780080969312 (ebook); 0080969313 (ebook); 9781136346637 (electronic bk.); 1136346635 (electronic bk.).Subject(s): Advertising -- Tourism | Tourism -- Marketing | Electronic booksGenre/Form: Electronic books.Additional physical formats: Print version:: Destination brands.DDC classification: 338.47910688 Online resources: Accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 338.47910688 (Browse shelf) | e-book | SHTEx,70005,03,CL,PPT |
New ed. of: Destination branding : creating the unique destination proposition. 2011.
Formerly CIP. Uk
Includes bibliographical references and index.
System requirements for PC users: Internet Explorer 5.5 and above, Adobe Acrobat Reader 6.0.2 and above. For Mac users: Safari 1.2 and above, Acrobat Reader 7.0 and above.
Description based on print version record.