Principles and practice of marketing / David Jobber
By: Jobber, David
.
Series: Mc-Graw-Hill marketing & advertising series. Publisher: London : Singapore : McGraw-Hill Pub. Co. ; McGraw-Hill Book Co., 1998Edition: 2nd ed., Int. ed.Description: xvii , 711 p. ; 27 cm.ISBN: 007116460X.Subject(s): Marketing -- Europe -- Case studies | MarketingDDC classification: 658.8
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658.8 JOB Principles and practice of marketing / | 658.8 JOB Principles and practice of marketing / | 658.8 JOB Principles and practice of marketing / | 658.8 JOB Principles and practice of marketing / | 658.8 JOB Principles and practice of marketing / | 658.8 JOB Principles and practice of marketing / | 658.8 JOB 2010 Principles and practice of marketing / |