Public relations cases / Jerry A. Hendrix, Darrell C. Hayes.
By: Hendrix, Jerry A
.
Contributor(s): Hayes, Darrell C.
Publisher: Boston, MA : Wadsworth/Cengage Learning, c2010Edition: 8th ed.Description: xix, 449 p. : ill. ; 24 cm.ISBN: 0495567787 (pbk.); 9780495567783 (pbk.); 9780495567820 (pbk. : int. ed.); 0495567825 (pbk. : int. ed.).Subject(s): Public relations -- United States -- Case studies | Publicity -- Case studiesDDC classification: 659.2
Partial contents:
Part I: Solving public relations problems. - Part II: Reaching major audiences. - Part III: Emergency public relations. - Part IV: Integrated marketing communications.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.2 HEN 2010 (Browse shelf) | 1 | Available | SOMAC,37001,03,CL | 5000117055 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 5, BayNo 2 |
659.2 HEN 2010 (Browse shelf) | 1 | Available | SOMAC,37001,03,CL | 5000115130 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 5, BayNo 2 |
659.2 HEN 2010 (Browse shelf) | 1 | Available | SOMAC,37001,03,CL | 5000106265 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 5, BayNo 2 |
659.2 HEN 2010 (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000098314 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 5, BayNo 2 |
659.2 HEN 2010 (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000000984 |
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Includes bibliographical references and index.
Part I: Solving public relations problems. - Part II: Reaching major audiences. - Part III: Emergency public relations. - Part IV: Integrated marketing communications.