Kotler on marketing / Philip Kotler
By: Kotler, Philip
.
Publisher: New York : The Free Press, c1999Description: xiv, 255 p. ; 24 cm.ISBN: 0684860473 (pbk.); 9780684860473 (pbk.).Subject(s): MarketingDDC classification: 658.8
Partial contents:
Part one: Strategic marketing. - Part two: Tactical marketing. - Part three: Administrative marketing. - Part four: Transformational marketing.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 4 |
658.8 KOT (Browse shelf) | 1 | Available | SCAFS,70006,03,RM | 5000033556 |
Part one: Strategic marketing. - Part two: Tactical marketing. - Part three: Administrative marketing. - Part four: Transformational marketing.