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Designing surveys : a guide to decisions and procedures / Ronald Czaja, Johnny Blair.

By: Czaja, Ronald.
Contributor(s): Blair, Johnny.
Publisher: Thousand Oaks, Calif. : Pine Forge Press, c2005Edition: 2nd ed.Description: xii, 301 p. ; 24 cm.ISBN: 0761927468 (pbk.); 9780761927464 (pbk.).Subject(s): Surveys | Sampling (Statistics)DDC classification: 001.433
Contents:
1. An introduction to surveys and to this book -- 2. Stages of a survey -- 3. Selecting the method of data collection -- 4. Questionnaire design : writing the questions -- 5. Questionnaire design : organizing the questions -- 6. Questionnaire design : testing the questions -- 7. Designing the sample -- 8. Selecting a sample -- 9. Reducing sources of error in data collection -- 10. Special topics -- App. A. University of Maryland undergraduate student survey -- App. B. Maryland crime survey -- App. C. American association for public opinion research code of professional ethics and practices.
Summary: "Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind. The text is aimed at the undergraduate survey research or survey methods courses in the social sciences, including Sociology, Social Work, Anthropology, and Political Science."--BOOK JACKET.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 1 , Side 2, TierNo 6, BayNo 1

 001.433 CZA (Browse shelf) 1 Available SABDx,23002,04,GR 5000048248

Includes bibliographical references (p. 285-293) and index.

1. An introduction to surveys and to this book -- 2. Stages of a survey -- 3. Selecting the method of data collection -- 4. Questionnaire design : writing the questions -- 5. Questionnaire design : organizing the questions -- 6. Questionnaire design : testing the questions -- 7. Designing the sample -- 8. Selecting a sample -- 9. Reducing sources of error in data collection -- 10. Special topics -- App. A. University of Maryland undergraduate student survey -- App. B. Maryland crime survey -- App. C. American association for public opinion research code of professional ethics and practices.

"Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind. The text is aimed at the undergraduate survey research or survey methods courses in the social sciences, including Sociology, Social Work, Anthropology, and Political Science."--BOOK JACKET.