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Advertising management / Parag Diwan

By: Diwan, Parag.
Publisher: Kuala Lumpur : Golden Books Centre, 1999Description: iii, 356p. ; 22 cm.ISBN: 9837203927 (pbk.).Subject(s): Advertising -- ManagementDDC classification: 659.1
Contents:
1. Fundamentals of advertising - 2. Advertising media - 3. The dilemma of creative advertising - 4. Advertising in the corporate perspective - 5. Structure and functions of the advertising department - 6. Advertising on primary and selective demand - 7. media planning - 8. Developing the media plan - 9. Execution of copy strategy in broadcast media - 10. Execution of copy strategy in print media - 11. Implementation and evaluation of publicity plans - 12. Planning industrial publicity - 13. Structure and functions of the advertising agency.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 6

 659.1 DIW (Browse shelf) 1 Available SOMAC,37000,03,GR 5000032780

Includes index

1. Fundamentals of advertising - 2. Advertising media - 3. The dilemma of creative advertising - 4. Advertising in the corporate perspective - 5. Structure and functions of the advertising department - 6. Advertising on primary and selective demand - 7. media planning - 8. Developing the media plan - 9. Execution of copy strategy in broadcast media - 10. Execution of copy strategy in print media - 11. Implementation and evaluation of publicity plans - 12. Planning industrial publicity - 13. Structure and functions of the advertising agency.