Healthcare relationship marketing : strategy, design and measurement / Ira J. Haimowitz.
By: Haimowitz, Ira J
.
Publisher: Surrey, England : Gower, c2011Description: xxi, 237 p. : ill. ; 26 cm.ISBN: 9780566092176 (hbk.); 0566092174 (hbk.).Subject(s): Drugs -- Marketing | Relationship marketing | Pharmaceutical industryDDC classification: 615.10688
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 615.10688 HAI 2010 (Browse shelf) | 1 | Available | SOPxx,31001,03,CL | 5000128412 |
Includes bibliographical references and index.