Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
Series: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c2001Edition: 5th ed., Int edDescription: xxii, 762 p. ; 29 cmISBN:- 0071180265
- 659.1 BEL
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Accompanying Material (Media Resource) | Taylor's Library-TU | 659.1 BEL (Browse shelf(Opens below)) | 1 | Available | UNISA,19003,03,GR|SOCxx,91602,03,RM | 1000501867 |
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| 659.1 BEL Advertising and promotion : | 659.1 BEL Introduction to advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BEL 2004 Advertising and promotion : | 659.1 BEL 2004 Advertising and promotion : |
Accompanied by : Australian & New Zealand Supplement.Dann & Dann ISBN 0074710311 (vii.53 p.)
Accompanied by : Powerweb : Advertising. ISBN 7777778609