Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton.
By: Baron, Steve (J. Steve)
.
Contributor(s): Harris, Kim | Hilton, Toni.
Publisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2009Edition: 3rd ed.Description: xvii, 358 p. : ill. ; 25 cm.ISBN: 9780230520936 (pbk.); 0230520936 (pbk.).Subject(s): Service industries -- Marketing | Service industries -- Marketing -- Case studiesDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 2 |
658.8 BAR 2009 (Browse shelf) | 1 | Available | TBSxx,54001,03,RA | 5000140802 |
Includes bibliographical references and index.